Prefabricated mass timber panel craned into place at Hälsa, Toronto

Construction
Innovation Strategy

Engineer-led strategic advisory services for the organizations transforming how we build.

Book a consultation About Shawn
Focus Areas
Modern methods of construction Mass timber & EWP Modular & prefab
What I do

I help construction, manufacturing and housing leaders launch, de-risk and scale next-generation products, technologies, and building systems.

All services

Business & strategic planning

Turn ambition into an actionable plan. Scale new ventures, products, and business units.

Go-to-market & growth

Win more of the right work, protect margins, and expand in new markets.

Market development & policy

Move MMC and advanced wood construction from niche to mainstream.

Project delivery strategy

De-risk innovative building projects.
Who I work with
  • Product & Building System Manufacturers
  • Developers & Project Teams
  • Governments & Industry Associations
About Shawn
Full executive profile
Shawn Keyes, Founder and Principal of Keyes Advisory
Shawn Keyes
MBA  ·  P.Eng.  ·  M.Eng.

I'm a construction innovation executive focused on transforming how buildings are designed, manufactured and delivered.

I have spent 10+ years advancing mass timber and prefabricated construction, across diverse roles in structural design, market development, and venture-backed industrialized housing.

As a professional engineer and MBA, I combine technical depth with commercial strategy to help leaders identify new opportunities, navigate complex markets and turn innovation into profitable growth.

Prior experience Vice President, Strategic Growth, Intelligent CityExecutive Director, WoodWorks BCSr. Project Manager, Fast + Epp
10+ years advancing construction innovation
200+ mass timber & prefab projects advised or delivered
Featured work
Full portfolio
The difference

Commercial perspective.
Engineering insight.
Industry-tested expertise.

Executive-level commercial strategy, specialized product expertise, and focused delivery from one experienced operator.

Trusted by leading innovators
Contact

Start a conversation.

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