https://shawnkeyes.com/insights.html Analysis on the business of industrialized construction - modern methods of construction, mass timber, modular and prefab - from Shawn Keyes of Keyes Advisory. en-ca Copyright 2026 Keyes Advisory Ltd. shawn@shawnkeyes.com (Shawn Keyes) shawn@shawnkeyes.com (Shawn Keyes) Mon, 14 Sep 2026 12:00:00 +0000 https://shawnkeyes.com/assets/og-cover.png https://shawnkeyes.com/insights.html https://shawnkeyes.com/insights/switching-costs-mmc-adoption.html https://shawnkeyes.com/insights/switching-costs-mmc-adoption.html Sun, 13 Sep 2026 12:00:00 +0000 shawn@shawnkeyes.com (Shawn Keyes) Strategy Why modern methods of construction stall at 7.5% of Canadian construction. Read through Hamilton Helmer's 7 Powers, the real obstacle isn't the factory price tag - it's the financial, procedural, and relational cost of doing something new, and five strategies exist to beat it.